SHOPWIBO
A customer-facing platform for the WIBO e-commerce marketplace
TIMELINE: 8 weeks
TEAM: Erik Jacobsen, Grace Wade, Mehraj Sinha, Mina Cosentino
MY ROLE: Organized team meetings, scheduled and conducted user interviews, wireframed sections of the prototype, and created the style guide for multiple facets of the platform.
STAKEHOLDER: WIBO (pronounced “wee-boh,” or Workshop in Business Opportunities), an organization that has taught more than 18,000 business owners how to grow a sustainable business through its 16 week workshop.
GOALS: To create a community of WIBO alumni businesses that serves as a marketplace to share their products, services, and stories.
OUTCOMES: A high fidelity prototype that meets the goals of having businesses sell their products and services, tell their story, and raise capital for WIBO.
RESEARCH CONDUCTED:
PROCESS
Comparative and qualitative research.
We conducted a survey with 52 participants asking general online shopping habits. The results were:
• There’s an opportunity to reach an active and engaged market.
• Buyer values indicate a need for personal background.
• Buyers want to understand who they are buying from.
• Buyers want to contribute and give back.
Goals & Solutions
NEXT, SKETCHING!
I sketched out a user flow, and home pages for desktop/mobile including things the user would need to have based on our research.
Prior to wireframing, my team members and I wrote user journeys to map out what users would expect to find as they shop on the marketplace.
Sketches of the mobile home page, desktop home page, and user flow.
WIREFRAMING & TESTING
My team members each worked on sections of the site; I worked on the user flow of a customer shopping for a service.
I included a section on the company's business profile page to include a paragraph about the business owner's story
This was important in our research to both stakeholders, customers, and WIBO alumni in order to make the site unique.
BUT WHAT MAKES IT UNIQUE?
We tested the low fidelity prototype with two stakeholders and three potential customers.
Users were able to complete the tasks, however they didn't get what made the site unique.
The prototype was missing key information telling about WIBO and its mission on the homepage.
We needed to highlight the business owner's story even more.
The prototype was missing an entry point for how WIBO alumni can sign up to create their shop.
SOLUTION #1
Add more info about WIBO
Key information along with a video added to the home page telling about WIBO and its mission.
SOLUTION #2
Entry point for alumni
Entry point was added for WIBO alumni to apply for a marketplace shop on the homepage.
SOLUTION #3
Elements to add uniqueness to the marketplace experience:
The business owner’s photo was added to their business storefront profile stories to create a personal connection with customers
STYLE GUIDE
My choice of colors, fonts, and margins were chosen by the three teams working on the WIBO project.
CLICKABLE PROTOTYPE!
Your tasks are:
Find a top-rated moisturizer to add to your cart.
Find a top-rated lawn service to add to your cart.
Check out and complete your purchase.
TAKEAWAYS
What did we learn?
I showcased the business owner's story and picture in order to have a more personal relationship with customers
From the home page customers can learn more about WIBO
Customers can purchase products and services in an intuitive interface